SustainaDAO
Non-Fungible Talk

Clarice: Vera, a pleasure to have you here. Would you please tell us more about your background and how you get into the Web3 world, as well as the Bored Ape community?

Vera: Hi everyone. I’m Vera, and I’m actually from a Web2 AI background. I’m a software engineer at a big company. During 2016, my husband introduced me to Ethereum, and I’ve been in the Ethereum ecosystem.

Fast forward another five years, I got into the Bored Ape community (2021) with a group of crypto people that some are shared in a group about a […] posted on Twitter sharing this IP ownership of NFT. At the time, that was very new. Before that, it was only CryptoPunks, CryptoKitties, but none of them have any IP values. 

When that hit, the community brought a lot of waves of attractions to the community that this IP ownership thing it’s raising. And a lot of people who have the background with the IPs see the value of the IP. At the time in the club house, we’re all gathered talking about IPs, the Bored Apes, and within the Chinese-speaking community. 

Step out of that room, we see a lot of other communities, the English-speaking also talking about the Bored Apes. We realized, okay, this awareness is globalized and is not just happening with the Chinese community or single-language community. That’s when everybody got really hyped by Bored Ape. I think that’s how I entered this Web3. 

I’m a very visual person. I need to see stuff even though I have a crypto or software engineer background. Because I’m very visual, that’s something that’s much easier to understand in this industry. I believe that Web3 is another language, and introducing this crypto technology to a broader audience. I started from there and I dived into this Web3, got into the Web3 rabbithole, have been learning a lot about the Web3, and engaged with the communities.

Clarice: Thank you, Vera. Can you show us what you think is the BAYC culture, and what are the major factors that attract new members to join the community?

Vera: For the Bored Ape culture, it started with the very organic community. The community does not do any advertising at the very early stage. The project is very community-driven and introduces each community member on the Twitter space instead of a marketing community to run and introduce this product to people, including a lot of celebrities that got into the Bored Apes. They weren’t the ones that the project reached to buy the Bored Apes. They actually bought it by themselves.

It kind of brings this celebrity world or the bigger IP in the Web2 into this crypto world that never had before. I would say one is a very organic community and the community’s very close with each other. Plus, I think it’s also the loudest community in the space as well. If you go to Twitter, you see the apes everywhere. That’s one part of the culture.

Also, I think for Bored Ape, it’s kind of lined with street fashion as more and more bigger IPs got into this community. They’re more engaged, so kind of grown into this street fashion brand that the merch that they have. It’s very aligned with those bigger street fashion brands. That’s another part of the culture. Deep into part of the community, I think the culture is very supportive and the community members are very smart because there are a lot of creators in the community.

A lot of people think that BAYC is a very exclusive brand, but we still see a lot of earlier OGs involved in the BAYC community. That means there are groups of smart creators, a group of investors that are still in this community even with a lot of ups and downs. 

We also have a group of very smart rich Web2 people that joined later, and that aligned the resources of early adopters of Web3+ later on the very resourceable Web2 people. With that combination, I would say that Bored Ape communities are also very diversified.

Getting down to why attract new members to the community, I would say it’s still the community itself. Everyone wants to be associated with a great community, want to join and be able to make new friends with amazing people. I think that’s just human nature. As […] that people have, I think that’s part of the reason a lot of people joined the BAYC.

Also, as Bored Ape has a bigger brand, the project has been delivered very well. That’s another reason why people want to be associated with it as an investment as well. On top of that, you see a lot of […] in the BAYC community. That means there are a lot of resources and collaboration opportunities to be within the community.

Also as the biggest brand in Web3, it obviously attracted more people into the community. I see more and more old friends from crypto join, starting to get interested in joining the community, and I think that’s a very good sign that this community is still very active even during the bear market.

Clarice: The Bored Chili brand and the PinkDAO have become valuable parts of the Yuga Labs IP system in both community-building and the podcast sector. Would you tell us more about the Bored Chili brand and its community?

Vera: I have not talked about it, that I’m also a core contributor and core founder of Bored Chili and PinkDAO brands. Bored Chili brand has nearly three categories under the Bored Chili brand. One is we have a community of 360 people. Majority of the community members are ape owners. 

Number two is we have Bored Chili events. We’ll be hosting a lot of events with the ecosystem and also introduce this ecosystem to other non-ape holders as well. 

The third thing that we’re having is we’re also running this podcast called Bored Chili podcast, and we own a series one of the Bored Chili podcast called 100 Hot Ones. The purpose of 100 Hots Ones is to introduce and reveal the Bored Chili brand into a bigger audience, and introduce the ape holders to the world. That’s a little bit of the background of the Bored Chili brand. 

PinkDAO was also created recently, a few months ago for a group of Pink Apes that are able to hold Pink Apes together. And we want to do something fun together, potentially working as a group to collaborate with other brands. We know individual resources are very limited, so we want to grow this Pink Ape DAO to leverage our IPs together.

It’s been a very fun journey of working along both. I think for the Bored Chili and PinkDAO, our communities are very, very organic. What the organic that people are coming here to build, willing to build by their willingness. That’s a little bit about the PinkDAO and Bored Chili brands.

Clarice: Would you like to share your opinions at PinkDAO and Ape token issuance?

Vera: I think when BAYC has grown, it grew into a very luxury brand as the price is going up. Having limited people in the community, roughly BAYC has about 5000 holders and with […] over 10,000 people. When […] wanted to introduce this brand to more people other than non-fungible tokens, they created the ApeCoin to introduce this to a bigger audience with lower entry. That’s when the Ape token was created.

Honestly, that was a great amount of Ape tokens. What they’re trying to build is using it as currency within the Yuga Labs ecosystem, aligning with all the IPs, with the great vision they’re willing to build, let’s say marketplace. Or they’re willing to build games. ApeCoin is pretty much like a currency, with a token that is able to involve […] existing crypto people. Also newer crypto learners or even people who aren’t in the crypto space that are able to be involved in this ecosystem.

With that, I think ApeCoin has been a great delivery in introducing this and engaging more people in the ecosystem. ApeCoin DAO is built on top of it, so pretty much you can delegate or validate Ape tokens to other people and participate in ecosystem governance.

I’m also one of the delegators in the space. Surprisingly, I’m actually one of the only women delegators in the space. What we can do is, depending on the token numbers, we’re able to participate in the building of the ecosystem.

Let’s say Magic Eden had a proposal recently regarding building a marketplace for Bored Ape. The community had to talk about it, having some engagement, making better decisions or judgment. As delegators, you can vote. Or even non-delegators can vote based on their token numbers, and be able to decide if this proposal is passed and how the community will be able to support it. 

That’s like involving more people in this engagement of governance as a DAO. They’re willing to make it very decentralized, making the community decide and drive this proposal.

With that was a great execution of a great idea. However, DAO is still a very new thing. It’s a structure and experiment. Still trying to investigate how the DAO will work at ape.dao. We all know only 20% of people make the right decisions. With the voting, will that actually work? Will the vote actually make good decisions for benefitting the DAO?

That’s something we’re willing to explore as ApeCoin DAO, but this whole journey of learning, participating, and being part of the experiment is just really amazing and appreciated. They’re willing to give this part of governance into individuals.

That’s my opinion on ApeCoin DAO. I’m […] hope they’re the best, and am also very actively engaged in ApeCoin DAO.

Clarice: As one of the early Web3 investors, what Web3 sectors are you most interested in right now? How do you evaluate NFT projects?

Vera: As a Web3 investor, I think there are a lot of things that are very important to me. One is definitely the founder (the person). We always do this by check, especially because I was investing at a very earlier stage the Web3 projects and as an earlier industry that we know a lot of. A lot of scammers, definitely a lot of extremely smart people as well.

We also wanted to do this founder’s check and to see how they’re building what their vision is. That’s a very important part of this. Also, I’m looking for the projects that are introducing this Web3 technology or cryptonology into a broader audience, and be able to introduce more and more users into the space.

That’s how we got into a lot of Metaverse projects as well. A lot of game projects, but the games’ are a little bit tricky. We’re making sure that it’s earn-to-play rather than play-to-earn. A lot of people are merely focusing on the earning part and make the whole project non-sustainable. But as we grow more […] and more healthy, we want to introduce this game to a broader audience.

That’s another thing. Games are a little more interesting on our side. Other than the investor, the project is solved. Definitely, we’ll evaluate. If the project has a product and a good community, I think that’s very important. I believe a successful Web3 project will have a very organic community. 

I think the community is important at one point. The community will function as a marketing company plus a business development company. The NFT part is a pitch deck. It’s showing what you can do, what you’re able to do to the investors, instead of the investors are from the venture partners or the trained investors. They’re the broader audience as individuals, like people we see in the space.

To be able to deliver that clear message of what you’re building, having a clean roadmap on what you’re building, and how to build a very organic community, that’s very important to me. Those are the three factors I’m looking into, but definitely not limited to that.

I personally don’t invest in any NFT PFP projects. Merely investing in the infra-related projects and trying to have a bigger audience. Or something very new. Bored Ape is very new because it gives the IP. Nothing happened before in the industry. With anything that potentially can create something new and bring this technology to the next level or using a different language to explain this technology to a broader audience will be something I’m very interested in.

That’s pretty much my Web3 investment thesis. Being aware of the market and how it goes is a very important part of it.

Clarice: What do you believe Web3 initiatives are […] and technology can play in addressing sustainability issues?

Vera: As I’ve said, Web3 is a language that introduces this technology to a broader audience. Also a marketing company, plus a business development company. Also, a consulting company as well.

I’ll give you an example. As a layer one crypto project or other project before, growing into 300,000 followers on Twitter is really difficult. A lot of projects have been doing it for years to grow to 300,000 followers on a project.

However, the Bored Ape Yacht Club or the Yuga Labs, created the project for one year. Within one year, they got one million followers. I think that’s a very strong sign of how technology uses a much easier language to engage people, especially the younger generation.

I want to be able to explain to my mom one day what crypto is in a much easier language. But then when Bored Ape came, I’m able to tell my mom, if you think about Rolex, it is a digital Rolex. If you think about the community membership card, it’s very expensive but very exclusive I wouldn’t say very expensive. Just like an early adopter, it wasn’t really expensive at all. I can explain to my mom that it’s a membership card that I’m able to use to befriend someone that I probably will never be able to meet.

I got to meet Guy Oseary and had a Zoom conversation with him before, but there’s no way for me to have this engagement before. That’s another social function of Web3.

Another thing, very important is the organic community growth, and being able to leverage on your NFT with IPs. We sell current NFTs on […] based, but I believe that there are going to be other kinds of NFTs existing in the future. 

I think recently the Soulbound token has been really hot. If things like that, being able to introduce and use a better language to introduce, this Web3 technology and crypto technology and application on top of that, is very important to introducing the whole blockchain and is very benefitting for the blockchain ecosystem.

For sustainability, I think growing the IP, being able to work with other projects is actually providing the real life values into the Web2 or Web1 world. If there are people starting Web2.5 or some people call it Web5, like Web2 + Web3, being able to introduce it to a broader audience and collaborating with other IPs, I think that’s another very important part.

As again an organic community growing this altogether, and being able to leverage their IPs, collaborating with bigger projects in the Web2 or even Web3, is also a way of leveraging the IP and the value of the social part. As more and more valuable people join the community, it uplifts the community to a better value.

For example, the recent Chili collaboration of M&M with the King Captain, I think. It’s a collaboration of a group of apes that’s owned by Jimmy. They created this limited-edition M&M (the chocolate) and people went crazy buying that, even for people who don’t own an ape and they still pay for getting it. I think that’s a really healthy direction of where this Web3 is heading.

People always say Yuga Labs is the Web3 Disney, but I personally think that it’s more than Web3 Disney. It’s not just about the IPs of creating like in the entertainment industry. It’s also bringing it into businesses and bringing it into individuals that could be able to function all of the world. You don’t have to get approval from Yuga Labs to say, hey, can I do something with this?

This brings more and more people to engage this community. Also, I think with that, Web3 has so much that we can think about and so much that we cannot even think about the use of this. It just opens the door of another way of how blockchain can be used and the benefitting for the people for the next generation.

I’m really looking forward and I think this is once in a lifetime opportunity, especially younger generations like us, to be able to get into this earlier builder environment, and things changing so fast and we’re able to catch every single trend that possible, to be able to learn, to build, to be a part of it. That’s a very attractive thing for me to do.

Clarice: Thank you. As a community builder and an early Web3 investor, would you like to provide some suggestions for Web3 community building and project development for blockchain founders and creators?

Vera: Let’s step back to why you got it successful. One is timing. They’re doing the right thing at the right time. Another thing that’s very important is they value the community the most. They give the benefit to the community. They value the community as their investors instead of a lot of projects trying to pump-and-dump and trying to get benefits from the community.

The first thing they were thinking is what they give to the community and how the community can benefit from the project, instead of how can I benefit from the community. This is one of the very important things. If you’re a builder listening or community building, I think put the community first. Having this community mindset will be very important. I wouldn’t say it will be the only key to succeed, but it is a very important factor in Web3 as how important community is.

Other than that, for the Web3 community, building a project with intention is also very important. A lot of people are trying to build their project to solve a problem they still have. Instead, I personally prefer people to invest in a project, that they’re building something that we must have.

I’ve seen a lot of projects come here to build nice-to-have functions and not really solve the urgent problems that we’re facing in NFTs. Not just NFTs but Web3. Or bring it to a bigger audience and include (let’s say) the payment. Be able to get people to use their credit card to buy NFTs. It’s a very obvious way to introduce it, but I know there are a lot of people doing similar projects. Building something that really solves the urgent problem first, and then improve it to the nice-to-have features. That’s another very important part for the founders.

For the community builders, I think an organic community is very important. We see a lot of groups that have been engaged whenever the community benefits. And it gets a little bit dirty. I think for the communities being organic, it means less unnecessary information.

We see a lot of groups that post in Twitter spaces to share some other projects. Or the people in the community aren’t sharing or disclosing their role in a project, so make it very beneficial. Yearly, those communities go off. You can’t cover anything in Web3. Things will eventually show no matter what you do. Having a transparent, organic-growing community is very important.

Remember that the quality is more important than the quantity for a community as well. Making sure that when a community-made person is very active, that’s a very successful community. Making sure the quality of the community having this constant engagement with the community is very important.

Those are a few things that I’ve learned from my journey. Hopefully, that can benefit more and more builders, investors, or community builders as well.

Clarice: Yuga Labs has been largely successful for creating the world’s largest and most profitable NFT projects today. It seems founded in February 2021. What do you think are the major factors behind the success of Yuga Labs projects like BAYC and CryptoPunks?

Vera: The Bored Ape is actually the one that they built. They acquired CrytoPunks. CryptoPunks is funded by Larva Labs, and because they didn’t give the IPs, ownership for the holders, and later on Yuga Labs acquired CryptoPunks. As CryptoPunks is one of the OG NFT and has been around, it’s like the relationship between Bitcoin and Ethereum.

The reason why I think Yuga Labs can be successful and be able to market the great IPs, the founders really appreciate the value of the community as I mentioned. They gave the community pretty much 100% they have. Also, they’ve been very engaging with the community. 

The community has been benefiting a lot from the project. When the project is trying to launch anything from the roadmap, they always over-deliver what they have. 

In the past year, they delivered so many amazing products that exceeded the community’s expectation, and over time it’s building this trust with the community in the last year. They got 100% trust from the community, and got 100% support from the community as well. That’s a very fundamental thing for them to be successful.

Another thing is the idea of IP is very new. It’s actually engaging a lot more industry in this. The idea that they have was very well-needed during the time of this industry. It was pretty much a good time and a good product happened to be right. I have to say 90% of doing the right thing at the right time, plus the fundamental quality of the project and quality of the community to make it successful.

As they always say, without a community, we couldn’t be where we are today. But also, without them, the community won’t be what the community is right now. It’s a two-way relationship, but they have been delivering whatever they promised and beyond. That’s a very important factor why the community has trust on the project.

It is a two-way relationship between the community and the project. It’s been amazing and proof it’s a working model.

Clarice: Thank you. Can you tell us more about the Bored Chili event, the Chili event vibes, and the community engagement?

Vera: For Bored Chili events, we started about a year ago, and have hosted events—probably more than 10 events—all over the world. A few in NFT YC during […], and a couple in San Francisco, Denver, Monaco. We’re going to have more in Singapore, Korea, and Japan.

When I first started the Bored Chili events, there was a very simple intention of gathering the individual holders together, to be able to […] because at the point you see more and more companies are trying to buy the NFTs and build beyond it. 

As individuals, it’s very easy to hand this valuable asset to the big companies. The point is we want to meet the members, we want to share that knowledge with each other, and be able to see what the potential is. This is a very experimental industry that no one knows where it’s heading to, so grouping a group of people is very important to grow this together.

That’s how Bored Chili events started. As the community grew, we realized there are maybe 90% are builder+investor bridge communities. In every single Bored Chili event, we have a very special part to have the builders come to the stage and talk about what they’re building, and introduce their product.

That’s how the Bored Chili community started growing. In the future, we’re probably going to have to work somewhere working as a group to leverage our IP, collaborating with other brands, creating limited editions for the community ape holders. Having these investors aligning the values of this community power.

We had a token proof under […] in the community and during the token proof launch. I think I was on the phone, the app part that has some issues with people being able to open and receive the ticket.

Our community was functioning as a team of quality to assure this product, help them debug. When you have a bigger audience, a bigger user that you want to test in by that, that’s another level of a test that they may not have enough resources to do. But within the community, that can provide you this experiment and this service of helping each other.

That’s how fortunately the community became. Become a group of people helping each other very organically. Having the events just brings that trust to the next level. To meet someone in person is very important to get to do the back check and everything. That’s why the Bored events continue to be able to meet, to learn what they’re building, to align the resources that we have within and without the community.

For bringing these events to the people that are interested in the Yuga ecosystem, they don’t have enough knowledge and don’t know where to go. It’s like a social club for people to learn about the apes, aligning resources of the Yuga ecosystem. To be able to give some deal flows to the investors within the BAYC ecosystem. Or not necessarily that has to be in the ecosystem.

There are people building just general layer two and other projects as well, so it is a place for everyone to chill and share, to help each other. That’s why the events became more important to meet a person in real life.

Clarice: I really appreciate you for sharing all those great updates with us. Can you tell us more about your BAYC other site Metaverse and the Metaverse social experience?

Vera: About half a year ago, the Bored Ape launched to the other side. It’s a 10,000-land for users to play and build. As the founders have a gaming background, they wanted to introduce this game kind of build and own concept into the space and expand it into the gamers.

I think that’s one of the very important parts. But now, the other side hasn’t opened for people to play yet. They had a couple of tests around for people to experience it. The game and the functions have not been tried. That’s something that we’re still looking forward to. With the other side of 100,000 lands, that engages more people in this ecosystem, especially the gamers. I think that’s one of the targeted groups of people. 

Other than that, they are experimenting with this Metaverse social, including some people that are able to have face-to-face Metaverse conversations, get to do things, visit places together. The whole other side is designed to let holders own the game and own the community experience. I think that’s another very brave experiment by Yuga Labs. 

That’s actually something we actually should be looking forward to. With 100,000 lands that are having some for the A-plan and others for public sale, and that will actually let people play across the land, with some land has this thing called coda. There are 10,000 coda and the coda will be taken out as individual characters that people travel across land for the game or social, and that’s some part that we’re looking forward to.

Since we haven’t seen the final product yet, I think that’s probably something we should be paying attention to the next few months or a year, and see what they’re actually taking this Metaverse and game industry to.

Clarice: Would you like to share more about your NFT and YC experiences?

Vera: I’ve actually been to NFT and YC. One was in 2021 and another in 2022. The first NFT and YC experience was very special because the NFT industry just raised. Everyone was new there, not knowing what they should expect. That was the first Ape-fest that we have ever had and that was a very fine experience of getting the people that we are engaging in Twitter, to bring them into real life and the people to see who are actually the holders.

During the first NFT and YC, we’re still having the earlier industry vibe, that having a little bit chaos, a little bit new and fresh. Pretty much no one knows what they’re doing at this point. The industry was so raw that anything could happen. You can see a lot of people that don’t know what they’re doing, and a lot of people are trying to make money and being this tourist of the industry. 

That’s the first experience I’ve had on NFT and YC, and the first Ape-fest we have, the yacht party, and people had to wait like five hours to get the tickets.  You can feel the infrastructure of this industry was very new and not very gated, the social experience. The ape men warehouse party was amazing that day. First time introducing a lot of musicians to play as well. That was a great experience of this Ape-fest experience but still very, very new and fun.

We’ll go to the second NFT and YC. You feel like this industry is more put together. The whole waiting in line experience is gone. Because of the token proofs created, it’s making it much easier to validate us ape holders or other NFT holders to be able to go to the event much easier without waiting in line for the ticket. That’s one part that made the difference.

Another thing is from the second NFT and YC experience, that we see more and more people traveling all over the world, and […] is apparently getting better. At the first one, most of the people are from the States. But on the second time, you see more investors traveling all over the world to participate and witness this great, amazing festival we call Ape-fest.

That’s how the second experience felt. The infras do need a lot of work as well, but I think the whole experience is getting so much better. You can see how fast this industry has gone through in the past year. Not even the past year. Maybe 6–7 months with the two Ape-fest, and NFT and YC.

I hosted one event during the NFT and YC Bored Chili Brunch. We had 400 people coming to the events. They are very interesting guests that they like having the big names before the 0x […] and Doxxed himself. He was at the party and no one knows who he is. He went to one of the […] and told him, I’m actually the 0xb1. He told his people his real name, being able to expose himself to this bigger community that he feels safe. I think that’s a very interesting experience.

The Bored Chili event was part of the experience. We’ve got people from all over the world. We see some Japanese apes, and have some investors from the big firm, including Dragonfly. We have apes from Korea, Mexico, all over the world, and that was a very interesting experience to see how diversified this industry is and how excited people are.

Clarice: Since you have met so many cool apes all around the world, do you have some ape friends who you want to highlight?

Vera: I have so many ape friends. They’re amazing, they’re building, they’re super creative. One of the ape friends is from Morocco. His name is Nisar. He’s such a smart soul, that having very uniqure opinions on this industry and has been starting from the very beginning. 

I met him while we were waiting in line to get on the yacht during the first NFT and YC, and have been friends since then. He’s been running a hedge fund of NFTs and doing a lot of things in the space, and speaks at a lot of events. He’s a very interesting character and a good friend of mine. Definitely not only my apes, but we have so many ape friends I want to highlight here.

During the very beginning of the ape, we have this community called Ape Universe, and that’s a Chinese-speaking community. A lot of people are not aware of the Asia power of contributions in this NFT, but there are actually a lot of involved, low-key apes from all over the world that speak in Chinese, who have been playing a very important role in this.

Another one—not my friend—Franklin got into a lot of apes, trading and providing liquidities for the ape. Also, there is a big […] that he introduced so many apes into the Asian celebrities, including Jay Chou, one of the greatest singers in Chinese history. Also, there are a few actors that he gifted the ape to, and I think that at an earlier stage, providing a lot of value to the ape and this ecosystem.

Also, there are people building—Fonz. He’s an amazing builder, founder of tokenproof, and very humble. You see most of the apes, no matter how amazing their background is in Web2, Web3, they have a very humble personality and are very down-to-earth. Fonz is one of them who’s willing to hear the feedback from the community and be able to executive in the product. I think that’s another very important thing.

Also, I think Guy Oseary, definitely everyone knows that. He’s been supporting ape from the very beginning. Guy introduced a lot of celebrities into the ape community. I think he’s the manager of Madonna and U2. As you know how big an influence he has in the Hollywood world. He’s introducing all his resources into this Web3 and putting him 100% into this industry. Super, super humble person, very kind and nice, very passionate. I have so much respect for people like him, and someone I’m looking up to. 

Of course, there are a lot more very down-to-earth and very willing to share and contribute to apes in this community. I can’t list every single one of them; there are just so many of them in the community.

Also, when I have my event, the Bored Chili Brunch, the apes are willing to help create videos, take display, create the posters. Jack Jack is one of them that created this video. Another pink ape friend, Luca, created this poster. People from there are willing to give their expertise  in contributing to this event and willing to uplift each other. I think that’s very selfless.

There are so many apes, I can even name all of them. A lot of artists, […] is one of them, that have been creating a lot of art pieces on Twitter for PinkDAO. Sarah is another pink ape and my pink sister, has been drawing a lot of very cute ape group pictures.

Those contributors either have big names or new ones that are relatively less famous and willing to build in this industry are the ones I give so much respect to. Some of them are trying to bring awareness to women in the space as well.

Clarice: We know women are still the minority in the Web3 world. How do you think we can engage more women creators, builders, founders, and investors in Web3?

Vera: That’s a great question because I, myself as a woman, have been in this industry. It’s not easy and you have to accept that you’re in the minority. I think the first thing for a woman to be introduced to is that women help women, like girls helping girls. Be able to have this group for girls to join, be able to introduce the group to other girls, then kind of become a delegated group for people, for women if they have questions then they can go for that one.

Having this group delegated to answer questions and helping each other as women will be a great place to have. I know some apes are creating women-focused groups. There’s one called Not Plus One, we’re also good friends, and I went to their party and part of it.

Having a group is one thing and being able to advertise and uplift each other will be another very important thing. Having good women support, like women-friendly communities, is very important.

We’ve seen some NFT projects that are focusing on women, including the World of Women, Crypto Chicks. I think the majority of NFT holders are actually men. Even though it’s a woman-themed project, it’s still very difficult to reach the woman behind, like the ones that aren’t into crypto. 

I think having a great education system will be able to introduce more women into the space, and also go to a community for the woman to learn, to help each other will be another way. It’s just in general. 

Women’s voices have to be heard as well. You can be the loudest woman in the space, just to show you’re there, having the exposure into the community with just a single woman being comfortable about who you are. 

You may get some attacks with people talking about the other part not focusing on what you’re building, but that’s totally fine because you can avoid that. Being strong together will be a way to introduce more women.

I’m looking for other products that’s focused on women. In the space I see so many merch, but none of the merch are created for women or designed by women. […] the BAYC has a lot of t-shirts. Some of them aren’t really designed for women. It doesn’t really have a sex or thing, but there’s nothing that a product delegated, created for women.

I see some women are creating cosmetics, some women willing to create that closing branch and related to a project that can bring more women’s attention. I think another industry that may potentially get into the future to bring more women in is the handbags or luxury goods, including the Chanels or the Irmas or other brands, not necessarily has to be […] brand. Even […] brands like […] brands out, Sara or other brands, that are able to have a broader women audience and collaborating with the IPs would be a good way to introduce the woman into the space.

That’s one of the reasons that the PinkDAO is probably one of the best men-women ratio communities. The pink color is a very cute color and a lot of females are really into the pink color as well. We’re willing to find more opportunities for women to work together, to find the value of the PinkDAO potentially. That’s one of our goals for the PinkDAO and Pink group. […] as a woman in the space and willing to collaborate more IPs with women.

Also, one of the IPs I had at the airport right now is a café ax. It’s a robot machine. If you go to San Francisco Airport terminal one and terminal three, it’s right there. You’ll be able to see my pink ape that’s actually working as ambassador, serving coffee for people, and welcoming people who travel.

That one got us some attention and probably one of the first ones that’s showing up very early. It was totally an experiment for me to try to see how people react, and later on I see people post on Twitter, non-crypto people posting it on Instagram, sharing the NFTs and the coffee as well.

I think with more and more collaboration of female brands, female IP, or individuals in the space as a female, will bring a lot of the attention and awareness to women.

That’s going to take time, but eventually more and more women will get in as more and more brands come in. A lot of consumer goods that cosmetic brands are focusing on women, like buying power on that. So I think there’s a huge market to explore. If you’re owning IP like women products, you’re welcome to connect with us and we’re willing to bring more apes and more women into your brand ecosystem.